Last September, at the urging of mayor Gilberto Kassab, São Paulo’s City Council overwhelmingly passed new “clean city” legislation banning most forms of “visual pollution,” including advertising on the city’s estimated 13,000 billboards, and even on all taxis, buses, airplanes, and blimps. (Read the International Herald Tribune story, here.) The law went into effect this January, and now tonydemarco has begun to document the new face of SP: empty billboard facades, ghostly blank walls, freshly scrubbed storefronts. There has been a lot of healthy debate on the law, and on what advertising does and doesn’t do to, and for, a city like São Paulo. With his latest pictures, Tony asks for your opinions with the provocative question: “Kassab, gênio ou idiota?” How would you react if one day your city went ad-free? Are you from São Paulo? Let Tony know what you think!
No Tags
26 Responses to “Your Ad Here. Not.”
Gabrielle Allemand @ 2007-04-23 03:12:56 PM says:
This is a great initiative and I wish it would happen in Paris too. I say “gênio”.
naylann @ 2007-04-23 03:37:57 PM says:
gabi
( ( ( Soda ) ) ) :: Your Ad Here. Not. :: April :: 2007 @ 2007-04-23 07:44:35 PM says:
[…] Ad Here. Not. The Daily F’log » Blog Archive » Your Ad Here. Not. Last September, at the urging of mayor Gilberto Kassab, São Paulo’s City Council overwhelminglypassed new “clean city” legislation banning most forms of “visual pollution,” including advertising on the city’s estimated 13,000 billboards, and even on all taxis, buses, airplanes, and blimps. […]
beebs @ 2007-04-23 07:44:39 PM says:
amazing. we’re in so deep that it’s difficult to even imagine!
Lisa @ 2007-04-23 07:47:51 PM says:
It would be weird and it would never happen, but I’d sure like to see it tried in NYC. Maybe zoned.
TOLA @ 2007-04-23 08:41:51 PM says:
I think it´s not necessary to be so extremist.
They shouldtry and reach an agreement on some sort of limits.
Ma. Victoria
Mendoza
Argentina
niko @ 2007-04-24 10:47:14 AM says:
ola bueno te posteo prque eri super bonita y tus fotos son bkn y que te valla bien xao hot niko cuidate romy
$uper Lucy @ 2007-04-24 11:22:25 AM says:
Olas amigos…Por fin he hecho un fotolog!!!k wayyy, bueno ke puedo deciros!!!ke os kiero mogolllonnn y ke gracias por estar ai y poder contar con vosotras!!!!bueno Nere y Shey ke os kiero mogollon porque estais ai siemppreee, es ke la verdd sin vosotras mi vida no seria tan happy…Porfi seguir asi ayudandmee porque ahora os necesito mas ke a nadie en mi vida….
Bueno Sergio a ti ke te kiero mogollon pero ke me fastidia mucho no poder verte…TKM
gabriela vega @ 2007-04-24 12:15:36 PM says:
hola esta chida la pagilna muuuuui ¡super!
Shima @ 2007-04-24 02:55:32 PM says:
Fantástico Tony!
dangerpaws @ 2007-04-24 08:38:13 PM says:
I would be pretty delighted, I’m crazy about blank billboards. Thanks for pointing this out!
Helaine Cony @ 2007-04-24 09:09:44 PM says:
http://www.fotolog.net/helaine_cony
Alexandre Mello @ 2007-04-25 11:49:27 AM says:
I don’t live in Sao Paulo anymore. I quit that horrible city. But I totally agree with Mr. Kassab. The city is much better without those huge ads. And if the product and its communication are really good, they can live without billboards.
miwe @ 2007-04-25 01:02:35 PM says:
ke esten delux
jyobany @ 2007-04-25 06:51:01 PM says:
para una de las pibas maslinda q haya visto chucii sos re linda
maria @ 2007-04-25 07:44:46 PM says:
*!*!*!genial*!*!**!
muy buenas las fotos…
gaby @ 2007-04-25 07:54:22 PM says:
hola es la primera vez que meto a su pagina y quisiera conocerlos mejor aunque se ve que son unas personas super chidas y quisiera convivir con ustedes o hechar un poco de desman…
yucsiry dayanira @ 2007-04-25 08:08:17 PM says:
que onda
chiicos
ps aki andoo
en el fotolog!
el metro
nunca kiere abrir
jaja
sale ps bye
se cuidan
y me firman eehh!
SEBA @ 2007-04-25 08:19:28 PM says:
kero tener un gold!!!!
dafone @ 2007-04-26 11:09:46 AM says:
muy gapas
fotolog.com/maaacu @ 2007-04-26 03:29:56 PM says:
eeeeeeeeeei tengo un fotolog peor no me deja hacer login y eso es un GRAN PROBLEMA
Ândrea @ 2007-04-27 08:10:43 AM says:
Retratos do cotidiano de uma cidade?
projeto_cha @ 2007-05-03 12:11:16 PM says:
São Paulo has many more problems to do as an emergency…
at the same time Kassab is getting the billboards out.. he is also erasing every graffiti around the whole city… SÃO PAULO IS ALL GREY.. an awful color between the grey sky, grey poles, grey concrete, grey pavement, grey bridges.. and now on every wall too…
for me he is a great IDIOTA
parabéns tony pela documentação
The Daily F’log » Blog Archive » Wall to Wall @ 2007-06-12 12:07:42 AM says:
[…] Gigantic billboard ads, trompe l’oeil murals, elaborate graffiti art: for better and worse, in today’s imagery-saturated urban spaces, anything goes. (Except in São Paulo.) Here are a few riffs on how we turn the tables and cut these behemoths down to size with our lenses, taking our visual environment back, slice by slice. […]
Aline @ 2007-06-12 03:56:01 PM says:
Oi, eu sou de São Paulo.
Essa coisa toda eu acho que de certa forma est[á certo, pois havia MUITAS placas e anúncios pela cidade, o que ficava feio.. mas uma vez que mandaram tirar as coisas, deverim fazer com que parecesse que nunca haviam estado lá.. essa sensação de vazio que dá ao olhar um lugar em branco ou que falta o anúncio é estranha.
Se a prefeitura quer mudar, que mude de verdade, não apenas deixar pelas metades!
Sem contar que anúncios são os menores problemas da cidade.. tanta coisa pra fazer e se preocupam com o deveria ser pensado depois de consertar tudo que é mais importante!
:)
The Daily F’log » Blog Archive » Street SmArt @ 2007-09-12 06:06:26 PM says:
[…] Well, the huge billboards of São Paulo may still be blank, free of any imagery due to last year’s “clean city” legislation. But the streets themselves are a different story. Check it out: for at least a year, a few enterprising young artists who post under the Fotolog name 6emeia have been beautifying the city’s storm sewer openings with their cute and clever cartoon paintings. And a local exhibition of their work has been extended through September. Congratulations to them! […]